301 Redirect


Why is 301 redirect important:

301 Redirect is a permanent redirect from one URL to another. 301 redirect is an essential tool that helps you send the website visitors and search engines to different end URL than the one they originally typed into the browser or clicked on the search engine results page.


A 301 redirect is important for maintaining a website's domain authority and search rankings in case the site's URL is changed for any reason. It sends visitors and search engines to a different URL than the one they originally requested, without having to actually type in a different URL.


Many hosting companies don’t offer you the service. Forgetting to implement 301 redirects can have devastating effects on search engine rankings and usability.  


You don’t want your visitors to get errors like “page not found” whenever they click a link or do an online search.


If 301 redirect gives you a headache, let Exai show you how it can be done in the fastest and most efficient way.               



Reasons website owners and marketers use 301 redirect are:

  1. To associate common web conventions (http://, www., etc.) with one URL to maximize domain authority
  2. To rebrand or rename a website with a different URL
  3. To direct traffic to a website from other URLs owned by the same organization

When a brand is changing its company or website name, a 301 redirect is integral to maintaining the power of inbound links to the original URL on the migrated new domain. Additionally, the 301 redirect is necessary in this case to send website visitors to the right web address to get what they're looking for.

Then, brands sometimes purchase domains that are similar in name or subject matter to their brand to generate more search traffic to their website. A 301 redirect is necessary to make certain that the brand's original domain maintains its search authority in the process.  


Using 301 redirect on an Exai Website

Fortunately, Exai, as an SMB website builder that is fully managed and is made for non-techies has made the process easy and fast. You can do a redirect 301 on any page you require. You don’t need any coding skills.


You can Implement a 301 redirect from the old URL to a new one easily through selecting page settings and inputting the new URL.


Is your business present online?

For max results, we recommend using both a website and social media pages. The website is the virtual storefront of your business, while the social media communicates the brand value with your customers. 

If you don’t have a website for your business yet, or you happened to change your mind and bring your old website back to life, our Exai team will do it all for you. 

Fill out the form below and we will get in touch with you as soon as possible - and let’s make your website looking fresh again! 


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