7 Tips On How To Choose The Best Domain Name For Your Blog Or Website

Deciding on the right domain name for your website is crucial for the success of your business. If you pick the wrong domain name and you want to change it, you need to know that changing it later on it is very likely to hurt your brand and SEO. That’s why it’s extremely important that you choose the best domain name from the start. 


In this article, we’ll share all the tips you need to get the best and most suitable domain name ideas for your new website or blog and how to do that on Exai. 


7 Tips for Choosing the Best Domain Name

When starting a blog or creating a website for your business, choosing the domain name can be stressful because you are trying to avoid any mistakes. To make the process easier, we have a 7-step framework that you can use to choose the best domain for your website.


1. Always go with .com

There are lots of different domain name extensions available nowadays, from the unique .com, .net and .org to niche extensions such as: .pizza, .photography, and even .blog. 

We always advise choosing a .com domain, which is used by around 47% of all websites. Newer domain extensions like .company or .website usually are untrustworthy. 

Dot-com domains are highly memorable. Many users, particularly people who aren’t as tech-savvy, will automatically type “.com” at the end of every domain without thinking about it. 

If your website is something like jane.photography, and your users by chance type in jane.photography.com, they will end up on an error page on photography.com. It’s smart to avoid that risk by sticking with .com. 

Not to mention, most smartphone keyboards automatically have a .com button. 


2. Use keywords in the domain

Keywords play a crucial role in a domain. By using keywords in your domain name, you tell the search engines, like Google, Bing and Yahoo, what your website is about. Together with great content and good user experience, keywords in your domain allow you to rank higher in Google. 

It might be difficult to find a good domain name with your target keywords that are free to buy and use. You will need to be very creative and combine your keywords with other words to make your domain stand out or get inspiration from some of the excellent domain name generator tools


3. Keep it short

While keywords are important, don’t go overboard with the length of the domain. It’s much better to have a domain name that’s short and memorable. 

We recommend keeping your domain name under 15 characters. Longer domain names are more difficult for your users to remember. 

Not to mention the fact that customers will also be more prone to entering typos with longer domain names, and you’ll lose out on that traffic as well. 

That’s why it’s a good idea to keep your domain length short. 

4.It is always a plus to be easy to pronounce and spell

You should be able to share your domain when speaking as well as writing without difficulties. You never know when you’ll need to share your domain name in person. It should be easy to understand and spell for any listener.

Don’t do anything like the longest domain name in the world owners did! 

In addition, we provide a list of the longest and most difficult English words to pronounce. Try to avoid them as well. 


5. Keep the domain unique and brandable

In order to stay in your reader’s minds, your blog domain name must be specific. It’s a good idea to learn more about other blogs in your niche and what domain names they’re using, in case you accidentally use somebody’s name or domain name or get accused of copying another blogger. 

Additionally, you can pick a domain name that’s more brandable. Brandable domain names are unique, catchy, and memorable.  

6. Try to avoid doubled letters

It’s a good idea to stay away from domains with doubled letters because it increases your chances of losing traffic to typing mistakes. 


7. Give your domain room to expand

It’s smart to choose a domain name that’s related to your niche because it gives users some idea of what your site is about. But you don’t want to limit your options too much. 

For example, a car seller might choose a domain name like mercedescars.com, but then want to start blogging about other cars besides Mercedes. In that case, the domain might prevent you from attracting readers interested in other cars. 

Moving your website to a new domain can be a frustrating process, and it can cause you to lose search rankings and traffic if it’s not done properly. 

That’s why it’s so important to keep these tips in mind, so you can choose the best domain name for your website.


Choose a domain on Exai

Exai lets you choose from our top-level domains. Once you decide what your domain name should look like, try if it is available on our platform. 


After finishing the registration process, in the Manage Domains tab, you can test the availability of the domain name. Once you choose the one you like, you can start creating your website! 


Already own a domain name? Great! 

On Exai you can attach your existing domain name to your new website. Easy and fast - and get straight to building your website! 


Once you have your own domain, you can boost your professional credibility by setting up a custom email address to match your domain. For example, info@mystunningwebsite.com. 


To sum up…

Our final tip on choosing a domain name is just to be creative, either it comes to starting a blog, or a website for your business. Don’t just think about SEO. The domain name should be unique and represent you, your website and your visitors. 


We hope this article helped you understand how to choose a perfect domain name for your blog or business. 


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