What Is SoLoMo?


SoLoMo is an acronym for Social, Local and Mobile marketing and it is a new way of marketing approach. SoLoMo refers to the recently available mobile version of these local search engine results.


The increasingly popular smartphones and tablets incorporate geo-location technology, such as GPS, that provides more accurate results than local searches on a PC. This technology recognizes where the users are and helps them locate and find information about nearby places. SoLoMo is the evolved, more precise and mobile hyperlocal search. 


With over half of the population using smart devices, Social, Local, Mobile is completely transforming how commerce works. Businesses and consumers alike are gaining from the integration of social media, geo-location technology, and the use of mobile devices. 


In an age where people are only satisfied with immediate results, SoLoMo provides information on demand and shortens the gap between consumer and retailer. Wherever a consumer is, he/she gets the latest money-saving deals and coupons. Businesses can create apps that personalize opportunities and customize special offers for individual customers and thereby build customer engagement and loyalty. 


Some of the best SoLoMo examples are services such as Groupon, Foursquare, and Gowalla - service-based companies that recognize consumers’ shopping history, brand loyalty, and geographic proximity and provide those consumers with personalized recommendations. 

New SoMoLo Mindset Required

SoLoMo is a leading local advertising. Companies are starting to realize that SoLoMo needs to be incorporated into their business strategy. As we become a society more and more reliant on mobile devices, businesses need to become mobile as well. Very soon, a business that is not mobile will be overcome by competitors that are. 


Here are some examples of SoLoMo:

  • Facebook – members can check-in using the location feature
  • Shopkick – consumers receive offers and rewards customized to the store they walk into
  • ValuText – consumers receive notifications about sales and promotions happening at their current vicinity
  • Home Depot, WalMart – make their products 3D on their customers’ smartphones using AR (augmented reality) technology
  • Starbucks app – people can search for the store closest to their location
  • Walgreens app – customers check-in and receive discounts, create a shopping list, refill prescriptions, and get reminders to take their medicine.

With the growing importance of SoLoMo, it is advised not only to create a website and have an online presence but to also make your website mobile and engage your customers via their smartphones. With EXAI's website builder, you can create a professional website that automatically gets a free matching mobile site.


Now is the time to take advantage of the increasingly active smartphone-using customer base, gain more customers at little cost, and potentially greatly increase revenue with mobile advertising. As our society becomes more and more dependent on smart devices, SoLoMo will become ever more dominant. 

Do you need a mobile version of your website?

Exai website builder has the option of creating a mobile-friendly website automatically. By creating a website on Exai and creating the content on your pages, the mobile-friendly version of it will generate as well. You can access the mobile view and make further changes if you wish. The process is fast and easy because Exai’s system prevents you from making a mistake. 


If you already have a website, we have a solution for that too! 


Exai makes a transfer of any website (created on any website builder), to our platform. The look of your website and the SEO stays the same. We update the technology and generate a mobile-friendly website, whereas there are no additional costs for the mobile version. 


You get 24/7 support, maintenance of your website, 99.97% guaranteed uptime, and much more!


*Up to 60% off coupon codes available


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