Simple Site Usability


Designing a simple site that encourage users to connect with your content and media is no easy task. Components of web usability include good page design, relevant and updated content, easy page navigation and fast website response times. Each of these components have their own list of subtitles and specific parameters. 


Keeping up with and applying best practice to achieve simple and efficient web usability is no easy task even for the average pro. So what about the regular SMB that wants to build their own website and incorporate best practices for web design into their website? Without a background in usability and design along with trying to understand how to use CMS systems like Wordpress and Joomla the process can be really difficult and costly (time and money). A short list of some of the things you want to keep in mind when building an SMB website include a range of tips like:


  • Maintaining a consistent design through your website.
  • Use simplified text for better readability and comprehension.
  • Use a process called chunking to break your text and media into smaller parts which in turn helps user’s process information more easily.
  • Highlight important headings and subject titles-they assist users that want to scan through your site.
  • Clear Menu buttons with easy site navigation so that users can find their way around quickly
  • Use the right image format (Jpeg) and have a list of images at your disposal for changing as needed. 


In addition to some of these pointers, using a CMS system that lends itself to ease of use may be the most important of all. This may be the basis for SMB's to create and maintain a simple site that encourages traffic and engagement.


Drag and drop functionality which is an easy way to edit your site, upload new media and change the basic design of any page. Easy page navigation where large websites with 50+ pages can be easily managed and updated because the site is well structured is also an essential component of simple website usability.


Finding and editing any page within a large website is vital to keeping your information updated and fresh. So how the menu is structured, ease of use when trying to find specific articles or pages on the website make the site easier to manage and more workable.


What about allowing 3rd party providers or employees in different divisions within your company to work on your site. For example updating content or new products on the site should be done by providing roles and permissions to anyone needing to work on the site.  


These are just some of the components that we need for good website usability. Looking out for a Website Builder that uses these features will certainly help to assist your efforts in building and maintaining your website for ease of use and functionality.


To summarize,using a CMS that has the following features is an important step forward to achieving solid website usability:

  • Drag and Drop functionality 
  • WYSIWYG website Editor
  • The ability to easily update keywords
  • Quick Page creation  
  • Easy Page Management 
  • A Free Image Gallery 
  • The ability to set roles and permissions for 3rd party service providers to work on your site
  • The ability to create a consistent design and layout throughout your website