We may not all be professional designers so when it comes to writing content, using good fonts can make all the difference. There’s a lot that’s been written on the importance of typography fonts.
Using typography fonts correctly means giving language a shape.
So now you can see the connection between web design and font design. You can take a simple website and transform it into an elaborate and well-designed piece of art by using the correct Fonts. Finding unique fonts is also a lot easier than you think. There are a host of fee fonts available on the web for you to use and download. Using Exai Website Builder, you upload your fonts into their CRM which will automatically give you use of the new font on all your websites (see how here). This is an important feature since it basically gives you the tools to use any range of fonts on your site easily.
I did not seem to find the same functionality using other Websites CMS's like Wix or Squarespace. With both of these it looked outright impossible or difficult1 to upload your own custom fonts into the editor. Weebly was one exception, where you could install your font on your site.
Since content can occupy the biggest part of your website making sure that your words are readable, correctly sized and come with the right colours is really important. Making your content look attractive can even reduce bounce rates and keep readers engaged. Some of the most popular fonts include Arial, Helvetica, serif and Gothic which are very well know, then you have Roboto, Montserrat, Bebas which according to Font Squirrel also rank high. You can use fonts as a differentiator between paragraphs and between you Menu and Page Titles. You can also combine fonts to make your page stylish and attractive.
To get an idea on how important the relationship between content and the typography font you use, just try taking an article out of the New York Times and changing its font . You’ll immediately notice the difference. When choosing the right font for your site, I suggest keeping it simple. Have at least 2 different fonts to use on your site. One for the Headers/Menu’s and another for your main text. You can try using Gotham for your headers and sans serif for the body text. Both are very reliable and provide good contrast with a professional look.
Whichever way you look at it using Fonts is an easy and direct approach to designing a good looking website, increasing visitor reach and escalating your SEO.
For those of you that want a Font Management Solution head over to Exai's fantastic CMS which let's you upload fonts into the system and use them as you require. The process is straightforward and puts alot of power into your hands when making use of fonts on your website.
1 searching adding custom fonts to WIX or Squarespace